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Media Spokesperson Workshop PDF Print E-mail

For most people doing a media interview is daunting. While it can present a great opportunity, there are risks if you are not well prepared.

This workshop guides participants through the five essential steps to successfully preparing and delivering safe and strategic media interviews.
This practical, interactive workshop includes:

  • How the media operates
  • Planning interviews
  • Preparing your media messages
  • Tackling the tough questions
  • Managing nerves

Participants practice their interview techniques and receive a comprehensive training workbook.

View the workshop flyer.

When: Wednesday 7th March, 2012 9am-1pm
Where: H.C. Coombs Centre, Kirribilli, Sydney
Cost: $495 (inc GST) or $880 (inc GST) for 2 participants
Minimum numbers required. Please register by Tuesday 21 Feb.
For information/ bookings: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or  (02) 9130 4785

 
Media Pitching Masterclass PDF Print E-mail

Think like a journalist. Refine your pitch.

Gone are the days of sending the same PDF media release to every journalist. Gaining media exposure requires strategic planning, tailored angles, content generation and skilful, targeted pitching.

This interactive half day workshop covers the most effective ways to engaging the media. It's ideal for communications professionals - entry level and as a refresher.

Story mapping: learn how journalists formulate stories
Honing your pitch: verbal and written
Using key words in media releases
Effective online media rooms and more...

When: 28 Nov 9am-1pm, 2011
Where: H.C. Coombs Centre, Sydney 
Cost: $495 or $895 for 2 people (inc GST)
Trainer: Sharon Longridge
Minimum numbers required. Register  before 7.11.11.

 
Top Ten Pitching Tips Webinar PDF Print E-mail

Think like a journalist and refine your pitch

Most journalist don’t like receiving PDF media releases and they would prefer you not to call first thing Monday morning. The media is rapidly changing and so are the needs of journalists. Refresh your understanding of what the media wants from PR professional who are trying to get to stories up.

Read more...
 
Engage the Media Effectively PDF Print E-mail

Half day workshop for the NOT FOR PROFIT SECTOR
12 July 2011 Sydney

Getting the media interested in your story can be tough for the not-for-profit sector.

Learn to pitch your stories to journalists more effectively at this half day workshop for NFPs. Deepen your understanding of the media's needs and gain the knowledge and skills you need to prepare a media story through the eyes of a journalist.

View the workshop information sheet here.

Contact us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call 02 9130 4785 for full workshop details and bookings.

 
PRIA Media Interview Skills Workshop PDF Print E-mail

Sonia presents a half day PRIA Media Interview Skills workshop in Sydney, Wed 14 September 2011.

Join this small group workshop to hone your interview skills using the Zavesky Consulting methodology.

Discounted rates for PRIA member.

 
Managing The Media in a Crisis PDF Print E-mail

MANAGING THE MEDIA IN A CRISIS

Half day PRIA workshop
Wednesday 10 August 2011
9am - 1pm
Venue: PRIA offices, Paddington
Presented by Sonia Zavesky

Information and Bookings: http://www.pria.com.au/training/event/nsw-managing-the-media-in-a-crisis

 
Presentation Skills PDF Print E-mail
New PRESENTATION SKILLS workshop!
How to Get Your Message Across in a Presentation.
Learn/practise..
Two structures for your presentation
Planning your content
Working with equipment
Winning Communication Styles, and more.
Contact us on This e-mail address is being protected from spambots. You need JavaScript enabled to view it or call Sonia on 0422912935 for full workshop details and pricing.
 
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