Think like a journalist and refine your pitch

Most journalist don’t like receiving PDF media releases and they would prefer you not to call first thing Monday morning. The media is rapidly changing and so are the needs of journalists. Refresh your understanding of what the media wants from PR professional who are trying to get to stories up.

Learn to pitch your stories to journalists more effectively at this interactive webinar. Deepen your understanding of the media’s needs and gain the knowledge and skills you need to prepare a media story through the eyes of a journalist. This practical, interactive webinar includes:

• knowing what is newsworthy
• tailoring you angle
• structuring you pitch
• optimizing media releases
• providing useable assets (Images, video, fact sheets etc)
• preparing your talent, and
• making a positive impression.

Facilitator: Sharon Longridge Strategic Communications Consultant of Zavesky Consulting

When: Wednesday 7 September 2011

Where: Join the PRIA Webinar from your desk - listen to and follow the the presentation on a weblink.

Time: 12:00pm - ACT, NSW, Victoria, Tasmania & Queensland, 11:30am - South Australia & Northern Territory, 10:00am - Western Australia

Duration: 60 minutes, consisting of 40 - 45 minute presentation plus Q&A

Price: Free of charge for PRIA Members, $40 for non members. Price includes GST.

More: http://www.pria.com.au/training/event/webinar-top-ten-pitching-tips