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At Zavesky Consulting we specialise in designing and delivering strategic communication and media training, based on our highly practical and effective methodology. What we offer:
Media Spokesperson - Beginner
Media Spokesperson – Advanced / Refresher
Understanding the Media
Pitching to the Media
Crisis Media Management
CEO / Leadership Communication
Presentation Skills - Beginner
Presentation Skills – Advanced / refresher
Strategic Message Development
Based on your needs we can deliver training and coaching in a variety of formats.
Small group workshops
One-on-one training
CEO leadership coaching
Large group media awareness
Board presentations
Over the phone pre-interview preparation
MEDIA SPOKESPERSON TRAINING - BEGINNER
For most people doing a media interview is daunting. While it can present a great opportunity, there are risks if you are not well prepared. This workshop guides participants through the five essential steps to successfully preparing and delivering safe and strategic media interviews.
- How the media operates
- Planning interviews
- Preparing your media messages
- Tackling the tough questions
- Managing nerves
Participants will conduct practice interviews with a journalist and receive a DVD copy of their interviews and a comprehensive workbook.
Workshop duration: 1-2 participants 4 hour workshop, 3 participants 6 hour workshop, 4-5 participants 8 hour workshop.
“This course has given me the confidence to interact with the media on a more confident level. I enjoyed the practical experience which helps me understand what is required when interviews are requested.” Myra Quartermaine, Rabobank
Please contact us for further information.
SPOKESPERSON TRAINING – Advanced / Refresher
Master your media performance in this advanced workshop. As the media spokesperson everything you say and do influences journalists’ perceptions of you and your organisation. Using the Zavesky Consulting methodology, each participant receives individualised feedback and coaching to maximise their media impact. Ideal as an annual refresher or ahead of a major announcement or sensitive issue.
- Anticipating media angles, hooks and opportunities
- Strategically planning interviews
- Delivering powerful quotable quotes
- Taking control of the interview
- Converting corporate message into compelling stories
- Creating the right impression (non-verbal communications)
Participants will conduct practice interviews with a journalist and will receive a DVD copy of their interviews and a comprehensive workbook.
Workshop duration: 1-3 participants 4 hour, 4-5 participants 8 hour
Please contact us for further information.
UNDERSTANDING THE MEDIA
Get behind the headlines and deadlines and see your issues or organisation through the media lens.
In this workshop we demystify the media and give you the tools, technique and insights to work with them more effectively. This course can be customised as professional development for your communications team or for other staff who generate or approve media content.
- What is newsworthy and what is not
- Learn the different needs of TV / radio / online / print
- The impact of the news cycle and media deadlines
- The basics of media messaging
- Do’s and don’ts of dealing with the media
This content can delivered in various formats including large groups (3-4 hours), customised workshops or tailored as a short presentation.
Please contact us for further information.
PITCHING TO THE MEDIA
Gone are the days of sending the same PDF media release to every journalist. Gaining media exposure requires strategic planning, tailored angles, content generation and skilful, targeted pitching.
This workshop uncovers how journalists plan their stories so you can prepare and pitch your ideas more skilfully. From writing media releases to developing relevant angles, it also offers many practical techniques for optimising your media engagement.
- Story mapping: learn how journalists formulate stories
- Delivering the right media assets
- Honing your pitch: verbal and written
- Using key words in media releases
- Effective online media rooms
We can customise this workshop based on your requirements. Participants prepare and practise media pitching with a journalist and receive a workbook.
"Sharon's a very knowledgeable and engaging presenter, and the small group did mean the content was able to be tailored to our individual situations. I got a lot out of it.” Vicki Forbes, Communication Manager, Inspire Foundation
Please contact us for further information.
CRISIS COMMUNICATION TRAINING
Are you and your organisation ready for the media barrage if the unthinkable happens?
We offer a range of crisis media training to ensure your organisation is ready before a critical incident occurs and the news cameras are rolling. Your communication, operations and executive teams can be ready, able and confident to front the media and protect your reputation. Our step-by-step methodology details how the media handles a crisis and how your organisation can be prepared.
- Understanding how the media reports a crisis
- Structuring crisis messaging
- Site logistics
- Aligning crisis communication plans with crisis response procedures
- Crisis spokesperson training
- Desktop and simulated exercises
- Post-incident debrief
This content can be delivered in a range of formats including board presentations, large group awareness, executive coaching, professional development for communications teams and also comprehensive training.
“Brilliant program. The structure around crisis management will be invaluable and the practical component was great for identifying where our strengths and weaknesses are.” Caroline Power, AB Food & Beverages
Please contact us for further information.
CEO LEADERSHIP COMMUNICATION
As a leader the impression you make is as important as your professional achievements.
We provide customised, one-on-one coaching programs for business leaders seeking to develop their internal and/or external communication. We offer a tailored approach for executives to enhance their communication style.
- Analyst briefings
- AGMs
- Conference presentations
- Parliamentary committee hearings
- Corporate television and video
Generally we recommend 2-3 x 3 hour sessions.
"In the lead up to most major announcements, I arrange some time with Sonia to make sure I land the right messages in the right way. Sonia’s strategic thinking and approach ensured I was on the front foot when dealing with the media and other key stakeholders. This is valuable training for any senior executive." Matt Baxby, Managing Director Virgin Money Australia
Please contact us for further information.
PRESENTATION SKILLS - BEGINNERS
Standing up and speaking in front of a group can be terrifying. This training offers you a step-by-step approach to preparing, structuring and confidently delivering your presentation, be it to a staff meeting or an industry conference. We offer a tailored approach to enable participants to build both competence and confidence.
- Planning your presentation
- Structuring your content
- Managing nerves
- Handling questions
We offer a flexible training program ranging from a half-day to full-day workshops, depending in your needs and the number of participants. One-on-one pre-event coaching is also available (2 hour session).
Please contact us for further information.
PRESENTATION SKILLS - ADVANCED
Ensure your presentations are engaging, persuasive and strategic. This practical training offers tools and techniques to enhance your confidence and delivery, and ensure you hit the mark with your audience. Enhance your performance through guided planning, practice and feedback.
- Engaging your audience
- Delivering powerful, memorable content
- Making the right impression
- Presenting in various formats i.e: webcast, conference, staff meetings etc
- Effective use of Powerpoint and support material
This 4 hour master class is for 1-2 participants.
Please contact us for further information.
STRATEGIC MESSAGE DEVELOPMENT
You’ve invested significant time and resources in preparing a new product, major announcement or campaign. Now prepare effective and persuasive messages for your key stakeholders, including the media. During this facilitated session participants will identify key audiences and practise clear, concise and strategic storytelling.
- Analysing key stakeholders
- Determining tangible outcomes
- Converting corporate message into compelling stories
- Optional: media messages development and rehearsal
As a guide: 1-2 x half-day workshops depending on the number of participants, the number of stakeholders and the complexity of your issue.
Please contact us for further information.
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